Infiltrator Branding Evolves with ADS

Hilliard, Ohio (June 25, 2025) – Advanced Drainage Systems, Inc. (ADS), a leading manufacturer of durable, high-performing stormwater and onsite septic wastewater solutions that manage the world’s most precious resource: water. Infiltrator Water Technologies, now an endorsed brand of ADS, has introduced brand updates that reflect its identity as a subsidiary while strengthening the connection to its parent company.

The new brand logo maintains the Infiltrator chamber arch imagery while introducing the tagline “part of ADS”. The logo emboldens the connection between the two companies, leveraging their combined reputations while allowing Infiltrator to maintain itself as a distinct sub brand of ADS. 

“Bringing the ADS name into the Infiltrator logo reflects the strength of our combined expertise and shared commitment to water management. Infiltrator has built a reputation for performance and innovation in onsite wastewater, and now as an endorsed brand of Advanced Drainage Systems, we’re signaling to our customers that they can count on the full capabilities of our organization." said Scott Barbour, President and CEO of ADS. 

“Being part of ADS has enabled Infiltrator to grow and thrive” said Craig Taylor, President of Infiltrator Water Technologies and Executive Vice President of Advanced Drainage Systems. “Our shared culture of innovation and growth makes for a strong partnership. While our logo is evolving, our commitment to our customers and the decentralized wastewater market remains unchanged.”